Why Choose Wool?

Natural and Renewable

Wool is grown not made; every year sheep grow a new fleece. Wool products also use less energy than man-made fibres during manufacture.


Wool has naturally high UV protection.

Flame Retardant

Wool fibre has a higher ignition threshold than many other fibres and is flame retardant up to 600º C. It also produces less toxic fumes in a fire.


When disposed of, natural wool fibre takes only a few years to decompose, and with a high nitrogen content, wool can even act as a fertiliser.


Wool’s natural structure allows it to absorb and release water vapour into the atmosphere, keeping you warm in winter and cool in summer.


Wool is not known to cause allergy and does not promote the growth of bacteria. With microscopic scales, wool fibres can trap dust in the top layers until vacuumed away.

Durable & Elastic

Wool fibre can be bent 20,000 times without breaking and still have the power to recover and return to its natural shape. Quality wool garments look good for longer.

Easy Care

Modern wool can be machine-washed; retaining a small amount of natural oil, wool fibre resists dirt and grease.

Multi- Climatic

Wool acclimatises to its surroundings.

Naturally Insulating

Wool can insulate the home providing and retaining warmth, and reducing energy costs.

Reference: New Zealand Wool Campaign 2020

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